How do you say “Chopped Liver” in Japanese?

March 23rd, 2009

Sideways goes sideways. From:

Sideways goes sideways.

What a jip! What a rip!

Jumping on the opportunity that is the rising popularity of wine in Japan, the movie Sideways is being remade in Japanese.

This lack of originality (seemingly typical of Hollywood – where ideas for U.S. video entertainment are recycled scripts and concepts of shows and films successful abroad) is topped off with a few changes – the most insulting of which is that the new movie takes place in Napa. There also is no merlot bashing and the movie is replete with product plugs.

The Santa Barbara County Vintner’s Association is being robbed and gutted here. I found the original movie amusing (if excessively exploited by some of the featured wineries), but this version is a total perversion of the original story.

The truth is, however, that the change of setting is indicative of the low brand recognition of the Central Coast as a wine region. This is grossly undeserved and, certainly, the limitations of the three-tier system can present obstacles when it comes to penetrating the national, let alone global, marketplace. However, the region’s wine growers and makers need to be more proactive about bringing their brand to the forefront of the world’s wine drinkers minds.

Rex Pickett can’t do it for them and I can’t do it for them. All I can do is the following:

I encourage everyone reading this to seek out at least one wine with the following region on the label:

  • Arroyo Grande
  • Arroyo Seco
  • Chalone
  • Carmel Valley
  • Edna Valley
  • Hames Valley
  • Monterey County/Monterey
  • Mount Harlan
  • Paso Robles
  • San Antonio Valley
  • Santa Barbara County
  • Santa Lucia Highlands
  • San Lucas
  • San Luis Obispo County
  • Santa Maria Valley
  • Sta. Rita Hills
  • Santa Ynez Valley
  • York Mountain


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2 Responses to “How do you say “Chopped Liver” in Japanese?”

  1. Dylan Says:

    So is this movie going to be in Japanese or is it an all Japanese cast speaking English?

  2. Arthur Says:

    Hi Dylan

    My understanding is that it is being recycled for the Asian market – so it will be in Japanese.