Maybe it’s cultural. Maybe I just don’t get what this Hello Kitty is all about. I thought it was a kids’ cartoon heavily marketed through items like clothing, accessories, my daughter’s bedding and pens and stamps, etc. Apparently, this stuff has a following among adults. I would not hold my breath for Sponge Bob branded wines, beers or spirits, though.
This just seems wrong. Maybe not Ratatouille white Burgundy wrong…. But still wrong. I will be surprised if this label finds its way to the shelves of anything but adult novelty stores here in the U.S..
I may be just a tad behind the curve on this one, but it’s Wednesday and I think there are too many unknowns in the NVL-IBG-Amazon.com equation for me to be doing any intelligent commentary on the matter. Or…it could just be Internet fatigue.
So…cartoon wine labels are all I have today.
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