According to Wine Industry Insight, wine sites and blogs based in California cannot advertise wine sales sites in the context of commission-based affiliate programs.
It appears, on first glance, that California-based bloggers and site operators would have to pull affiliate ad banners. This would adversely affect web site and blog owners who seek to monetize their content through this route.
It is not clear if this is an absolute, categorical ban or if site operators could acquire an ABC license of some sort.
No details on the ruling or the rationale or precedent behind it yet.
More to come…
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