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The Pouring Trip: A micro look at the state of wine sales

Tuesday, March 17th, 2009

 

Just before the storm. Cerro Prieto Vineyard, Paso robles. Early spring. Courtesy Larry Stanton.

Just before the storm.

Guest post by Larry Stanton

We are just back from our first pouring trip, and it was an eye opener. Following our first bottling several months ago, we were anxious to get our new, 1-2 Ton/acre wines “out there”, convinced that once someone tries them, the wines will sell themselves. Starting a new venture in the midst of the worst recession since the 1930’s, we pressed ahead, anxious, but nonetheless, optimistic.

“There’s always room at the top”, as the saying goes. We had an excellent product, and priced it fairly, factoring 25% off just because of financially chaotic times. People want…people demand and deserve true quality at an affordable price. That is our niche and we truly believe we have filled it. (more…)


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